Nowadays, you can see the use of geofencing in almost every aspect of our life as you can see on our website. Geofencing can be implemented in an operating system, program, or hardware component. For example, Apple’s iOS has a function called memory which is location dependent. As soon as a user traverses certain coordinates with geo fencing enabled, they will receive a reminder that the user himself has entered previously.

When geofencing is combined with site-based advertising, it is in most cases the applications that take the action. The user must install this app on their device and agree to the terms before the app can send push messages when it crosses the virtual limit. When users cross the virtual limit, they can be offered location-based campaigns, discount offers, or incentives. Such applications are partly available through partner programs, platform-dependent services, or third-party location-based advertising and InApp Ads providers. With GPS the positioning is performed with navigation satellites, which exchange information with the user’s device.